AI models evaluate the trustworthiness of information sources. Brands with strong authority signals are more likely to be recommended and cited accurately.
Key Authority Signals
1. Expert Contributors
- Feature content from recognized industry experts
- Include detailed author bios with credentials
- Link to external profiles (LinkedIn, academic pages)
- Use Person schema markup
2. Third-Party Validation
- Industry awards and certifications
- Press mentions in reputable publications
- Customer testimonials from known brands
- Partnership badges and affiliations
3. Citation Building
- Get mentioned in Wikipedia (where eligible)
- Contribute to industry publications
- Publish research that others cite
- Build backlinks from authoritative sites
4. Social Proof
- Customer reviews on trusted platforms
- Case studies with measurable results
- User testimonials with attribution
- Trust badges and security certifications
Building E-E-A-T
Experience
Show real-world experience with your product/service:
- Customer success stories
- Behind-the-scenes content
- Product development insights
Authoritativeness
Establish your position in the industry:
- Speaking engagements
- Industry awards
- Media mentions
Trustworthiness
Build user confidence:
- Transparent policies
- Security certifications
- Contact information
- Privacy practices
Authority Building Tactics
Short-term (1-3 months)
1. Complete all review platform profiles
2. Add author bios to all content
3. Implement Organization schema
4. Display trust badges prominently
Medium-term (3-6 months)
1. Launch thought leadership content
2. Pursue industry certifications
3. Build media relationships
4. Contribute to industry publications
Long-term (6-12 months)
1. Conduct original research
2. Establish Wikipedia presence
3. Secure speaking engagements
4. Build expert contributor network