Privacy Policy

Effective Date: December 3, 2024

1. Introduction

Vectorial Data ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI perception analytics platform and related services.

2. Information We Collect

2.1 Information You Provide

  • Account information (email address, username, password)
  • Profile information (name, company, role)
  • Payment information (processed by our payment provider)
  • Communications (support requests, feedback)
  • Brand and company information you submit for analysis

2.2 Information Collected Automatically

  • Device information (browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • IP address and approximate location
  • Cookies and similar technologies

2.3 AI Analysis Data

We collect and process data from AI model responses when analyzing your brand, including perception scores, sentiment analysis, competitive positioning, and recommendations generated by various AI systems (OpenAI, Anthropic, Google, Perplexity).

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our Services
  • Process transactions and send related information
  • Send you technical notices and support messages
  • Respond to your comments and questions
  • Analyze usage patterns and trends
  • Detect, investigate, and prevent fraudulent activities
  • Comply with legal obligations

4. Legal Basis for Processing

Under GDPR, we process your personal data based on:

  • Contract: To provide the Services you requested
  • Legitimate Interest: To improve our Services and communicate with you
  • Consent: For marketing communications (which you can withdraw)
  • Legal Obligation: To comply with applicable laws

5. Data Sharing

We may share your information with:

  • Service Providers: Third parties that help us operate our Services
  • Analytics Partners: To understand usage patterns
  • Legal Authorities: When required by law or to protect rights
  • Business Transfers: In connection with a merger or acquisition

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Account data is retained for the duration of your account. After account deletion, we may retain certain data for up to 30 days for backup purposes and as required by law.

7. Your Rights

Under applicable data protection laws, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request limitation of processing
  • Portability: Receive your data in a structured format
  • Object: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at hello@vectorialdata.com

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data in accordance with applicable law.

9. Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

10. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date." We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Last updated: December 3, 2024

Privacy Policy | Vectorial Data