Complete Schema Markup Guide

Why Schema Markup Matters for AI

Schema markup (structured data) helps AI systems understand your brand as an entity, not just a collection of web pages. Proper implementation can significantly improve how AI assistants describe and recommend your brand.

Essential Schema Types

1. Organization Schema

Add to your homepage:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "url": "https://yourcompany.com",
  "logo": "https://yourcompany.com/logo.png",
  "description": "Brief company description",
  "foundingDate": "2020",
  "founders": [{
    "@type": "Person",
    "name": "Founder Name"
  }],
  "sameAs": [
    "https://twitter.com/yourcompany",
    "https://linkedin.com/company/yourcompany",
    "https://facebook.com/yourcompany"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-555-5555",
    "contactType": "customer service"
  }
}

2. Product/Service Schema

Add to product pages:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "brand": {
    "@type": "Brand",
    "name": "Your Brand"
  },
  "offers": {
    "@type": "Offer",
    "price": "99.00",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "150"
  }
}

3. FAQ Schema

Add to FAQ pages:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your product do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our product helps you..."
    }
  }]
}

4. Article Schema

Add to blog posts:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-15",
  "dateModified": "2024-01-20"
}

Implementation Methods

Method 1: JSON-LD (Recommended) Add a `